masterclasses
Our masterclasses cover the conception, design, organization, and management of new enterprises.
COURSE 1: DEVELOPING THE OPPORTUNITY
How does a good idea become a viable business opportunity? This introductory course introduces you to the foundational concepts of ArtsPreneurship.
What is an entrepreneur
Opportunity analysis
Markets, need-finding and planning
Pitching, testing and prototyping
COURSE 2: PREPARING FOR LAUNCH
How do you take an idea and turn it into a business? Module 2 shows you how to take your product or service to market and position the venture for success.
Building the team
Networks and professional services
Branding
Strategy
COURSE 3: GROWTH & SCALING
Gain an understanding of the essential elements of successful growth and scaling. You’ll also learn how to market effectively using best practices.
Acquiring customers
Forecasting demand
Marketing and public relations
Developing an organizational culture
COURSE 4: PROFITABILITY
Develop your business model to create customers who will come back for more, and know what key attributes to emphasize if you want to attract investment.
Business models and customer retention
Financing and calculating breakeven
Elements of the pitch
Exit strategies